The Brand Fuzion Blog
MORE BLOG POSTS
How to Make Your Website Your Best Selling Tool
Your website is often one of the first ways a potential customer interacts with your company. For that reason, a website should always be viewed as much more than just a portal to place your business information. Rather, it’s an integral part of your brand, and...
Was an Inbound Marketing Strategy Unsuccessful for Your business?
If your company has recently implemented any inbound marketing techniques, you’re not alone. Studies show nearly 85 percent of companies use at least some aspect of inbound marketing. With such a ubiquitous system, you’d assume it must be wildly successful for...
Buyer Personas: Why They’re Important to Inbound Marketing and Sales Alignment
Why do you think there is such a lack of commitment by many B2B businesses when it comes to creating detailed buyer personas?Do you believe it’s because of internal struggles? Perhaps it’s a lack of understanding, commitment, or time. Then again, maybe the...
Sales Enablement|What it is and Why It’s Important to Growing Revenue
Today, more than ever before, buyers are increasingly controlling the burying process. Individuals have changed the way they make buying decisions. For B2B businesses, 70% of the buying decision are made prior to contacting a company. Through consensus buying,...
What is an Inbound Marketing Consultant and Why is One Valuable?
Within inbound marketing, there are essentially two camps—those businesses that require agencies to complete their inbound work and those businesses that are more suited to a inbound marketing consultant. One camp is not better or more correct than the other....
