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6 Tactics to Get the Most Out of Your Sales Enablement Program
Nearly anyone who works with salespeople knows that time is their most crucial asset. The more time they can spend on core selling, the more productive they are going to be. On the other hand, the more time they have to waste on peripheral activities (searching...
Sales Enablement Best Practices-How Sales Enablement Benefits All Reps
Sales reps are constantly coming up against challenges and problems as they attempt to close deals and drive revenue. From wasting nearly a third of every day searching for or revising content to feeling frustrated at the lack of available content marketing...
What Marketers Need to Know about Sales Enablement
More and more companies are recognizing the need to invest in sales enablement tools and practices, but there’s still a lot of confusion among marketing teams regarding how best to go about that. The following are some essential tips to help increase the...
Sales Enablement Content Mapping Best Practices
Sales Enablement content mapping is a pivotal step in the implementation of any sales enablement plan. It allows you to chart the organization of your content and create a more strategic plan for how you’re going to implement content into your selling process....
Sales Enablement Needs to Be Managed As A Business Within a Business
Sales enablement continues to be a growing, evolving industry, and with those changes comes a level of uncertainty about how best to implement sales enablement solutions. From enterprise companies to middle-market firms to startups, alignment between departments...