The Brand Fuzion Blog

 For sales enablement to be a strategic discipline within your organization, to drive cross-functional alignment, to increase sales productivity, and to drive change and growth, you will require a sales enablement strategy and framework that incorporate the...

 If your company is thinking about adopting a sales enablement strategy, there are some crucial steps to help ensure the process is a successful companywide transformation—and not just a group of disjointed efforts that ultimately show little or no concrete...

 When it comes to new sales enablement technology, one of the biggest barriers to success is getting buy-in from your sales reps. Adoption of new policies and practices can be a struggle—especially if the reps feel as if that technology is only being implemented...

 Incorporating video into your sale enablement strategy can benefit your company on two major fronts: one, facilitating onboarding and ongoing training of sales reps and, two, providing valuable, relevant, engaging content for your reps to give to prospects and...

 Training and onboarding are largely considered integral parts of a successful sales enablement program, but as sales enablement has evolved in recent years, there’s been a shift in the underlying mentality and processes behind that onboarding. Rather than...